立即打開
書店和圖書館閉店,電子書閱讀量激增

書店和圖書館閉店,電子書閱讀量激增

Aaron Pressman 2020年06月22日
過去六年,電子書市場一直處于下滑趨勢,但在疫情期間,電子書市場成為獲取新書最簡單的方式之一。

圖片來源:GettyImages

新冠疫情迫使美國各地的書店和圖書館臨時閉店閉館,電子書重新受到讀者青睞。

過去六年,電子書市場一直處于下滑趨勢,但在疫情期間,電子書市場成為獲取新書最簡單的方式之一,圖書館和出版商均表示,讀者對電子書的興趣激增。

例如,OverDrive協助北美90%的圖書館向讀者提供電子書,自3月中旬前以來,電子書借閱量平均增長了53%。該公司表示,借閱童書的兒童或成年人的電子書閱讀量增長最多。青少年非小說類電子書借閱量增長了122%,少年小說類電子書借閱量增長了93%。

自3月初以來,電子借書證新增34.3萬張,是去年全年新增數量的兩倍多。OverDrive提供400多萬種數字圖書,包括電子書和可下載有聲書。

OverDrive市場總監大衛?伯利稱,閱讀電子書的孩子越來越多,原因顯而易見。他說:“全國各地的學校仍未復課,學生、家長和老師仍須從公共圖書館借閱教育類和娛樂類數字圖書。自頒布居家隔離令以來,兒童類和青少年類[圖書]閱讀量增長最多,尤其是電子書。”

紐約公共圖書館使用自有電子書借閱平臺,借閱量增幅更大。紐約公共圖書館的全部實體建筑(共92棟)不得不在3月中旬閉館,促使其電子書閱讀平臺SimplyE的新用戶增長了兩倍。圖書館管理員安德魯?梅德拉爾表示,目前已有5萬人注冊了電子借書證,同比增長了864%。

圖書館系統還嘗試在線提供一些項目。梅德拉爾表示,許多人加入了虛擬圖書俱樂部,俱樂部提供了一份有關“黑人解放”的在線推薦閱讀清單,促使清單中的許多圖書成為圖書館借閱率最高的電子書。

居家熱潮也推動了主要出版商的電子書銷量激增。美國出版商協會報告稱,據最新數據顯示,今年四月,出版商的電子書收入同比增長11%,增至9,300萬美元。電子書銷量曾在2014年達到頂峰,此后一路下滑,這是自去年七月以來首次出現月度同比增長,扭轉了電子書銷量長期下滑的局面。與此同時,四月紙質大眾圖書收入下降7%,降至5.49億美元。

長期出版顧問(同時負責撰寫行業新聞簡報Hot Sheet)簡?弗里德曼表示,盡管如此,電子書定價仍相對較高,一旦疫情結束,讀者可能會重新青睞紙質書。她說:“喜歡紙質書的讀者可能仍會在有條件時購買紙質書。對他們來說,電子書只是在無法及時獲取紙質書時采取的權宜之計。”

皮尤研究中心(Pew Research)的調查顯示,去年美國只有約四分之一的人讀過一本電子書,65%的人至少讀過一本紙質書。從2011年到2014年,電子書閱讀量穩步增長,之后趨于平穩,甚至略有下降。(財富中文網)

翻譯:劉進龍

審校:汪皓

新冠疫情迫使美國各地的書店和圖書館臨時閉店閉館,電子書重新受到讀者青睞。

過去六年,電子書市場一直處于下滑趨勢,但在疫情期間,電子書市場成為獲取新書最簡單的方式之一,圖書館和出版商均表示,讀者對電子書的興趣激增。

例如,OverDrive協助北美90%的圖書館向讀者提供電子書,自3月中旬前以來,電子書借閱量平均增長了53%。該公司表示,借閱童書的兒童或成年人的電子書閱讀量增長最多。青少年非小說類電子書借閱量增長了122%,少年小說類電子書借閱量增長了93%。

自3月初以來,電子借書證新增34.3萬張,是去年全年新增數量的兩倍多。OverDrive提供400多萬種數字圖書,包括電子書和可下載有聲書。

OverDrive市場總監大衛?伯利稱,閱讀電子書的孩子越來越多,原因顯而易見。他說:“全國各地的學校仍未復課,學生、家長和老師仍須從公共圖書館借閱教育類和娛樂類數字圖書。自頒布居家隔離令以來,兒童類和青少年類[圖書]閱讀量增長最多,尤其是電子書。”

紐約公共圖書館使用自有電子書借閱平臺,借閱量增幅更大。紐約公共圖書館的全部實體建筑(共92棟)不得不在3月中旬閉館,促使其電子書閱讀平臺SimplyE的新用戶增長了兩倍。圖書館管理員安德魯?梅德拉爾表示,目前已有5萬人注冊了電子借書證,同比增長了864%。

圖書館系統還嘗試在線提供一些項目。梅德拉爾表示,許多人加入了虛擬圖書俱樂部,俱樂部提供了一份有關“黑人解放”的在線推薦閱讀清單,促使清單中的許多圖書成為圖書館借閱率最高的電子書。

居家熱潮也推動了主要出版商的電子書銷量激增。美國出版商協會報告稱,據最新數據顯示,今年四月,出版商的電子書收入同比增長11%,增至9,300萬美元。電子書銷量曾在2014年達到頂峰,此后一路下滑,這是自去年七月以來首次出現月度同比增長,扭轉了電子書銷量長期下滑的局面。與此同時,四月紙質大眾圖書收入下降7%,降至5.49億美元。

長期出版顧問(同時負責撰寫行業新聞簡報Hot Sheet)簡?弗里德曼表示,盡管如此,電子書定價仍相對較高,一旦疫情結束,讀者可能會重新青睞紙質書。她說:“喜歡紙質書的讀者可能仍會在有條件時購買紙質書。對他們來說,電子書只是在無法及時獲取紙質書時采取的權宜之計。”

皮尤研究中心(Pew Research)的調查顯示,去年美國只有約四分之一的人讀過一本電子書,65%的人至少讀過一本紙質書。從2011年到2014年,電子書閱讀量穩步增長,之后趨于平穩,甚至略有下降。(財富中文網)

翻譯:劉進龍

審校:汪皓

The COVID-19 crisis forced bookstores and libraries to close across the country, which has ignited a revival in reading electronic books.

The e-book market had been in decline for the past six years, but now that it’s one of the easiest ways to get new books during the pandemic, libraries and publishers report a surge of new interest.

For example, at OverDrive, which helps 90% of libraries in North America offer e-books to their patrons, e-book loans have jumped 53% on average since before mid-March. Kids, or grownups checking out kids’ books, have increased their e-book reading the most, the company says. Young adult nonfiction e-book checkouts are up 122%, and juvenile fiction is up 93%.

The system has also seen 343,000 people create new digital library cards since the beginning of March, more than double the number created in all of last year. OverDrive’s catalog includes more than 4 million digital offerings, counting both e-books and downloadable audio books.

More kids are reading e-books for a pretty obvious reason, explains David Burleigh, director of marketing at OverDrive. “As schools around the country have remained closed, students, parents, and teachers have continued to turn to digital titles from public libraries for educational and entertaining content,” he says. “Children’s and young adult [books] have seen the largest surges in usage since the stay-at-home order, especially in the e-book format.”

In the New York Public Library system, which uses its own homegrown e-book lending platform, the increase has been even larger. The system has seen a 200% increase in new users of its e-reading platform, called SimplyE, since all 92 of its physical buildings had to close in mid-March. And 50,000 people have signed up for digital library cards in the app, an 864% increase from the same period last year, says Andrew Medlar, who manages the library’s circulating collection.

The library system has also tried to transfer some of its programming online. Thousands of people have joined one of the system’s virtual book clubs, and an online recommended reading list related to black liberation has pushed many titles onto the library’s most-borrowed e-book list, Medlar says.

The stay-at-home boom has also increased outright sales of e-books from major publishers. In April, according to the most recent data available, publishers’ e-book revenue grew 11% compared with the same month last year, rising to $93 million, the Association of American Publishers reports. That’s the first monthly year-over-year increase since last July and reverses a long-running decline in e-book sales, which peaked in 2014. At the same time, revenue from general interest print books in April declined 7% to $549 million.

Still, publishers have kept e-book prices relatively high, and consumers will probably go back to reading print books once the crisis ends, says longtime publishing consultant Jane Friedman, who also writes the industry newsletter Hot Sheet. “Readers who prefer print will likely continue to choose it when they can,” she says. “For them, e-books are a stopgap measure, especially when supply chain issues prevent print copies from being readily available.”

Only about one-quarter of people in the U.S. read an e-book last year, compared with 65% who read at least one print book, according to surveys by Pew Research. E-book reading increased steadily from 2011 through 2014 before plateauing and even declining slightly since then.

最新:
  • 熱讀文章
  • 熱門視頻
活動
掃碼打開財富Plus App
成 人 动漫在线|国产自拍综合在线自拍视频网站|精品国产自在线拍久久国产av偷拍在线|机机干无码超碰AV